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Attract More Customers with Proximity Marketing Technology


What is Proximity Marketing Technology? 


Proximity marketing technology has been generating a buzz since Apple introduced Bluetooth beacons to the market in 2013. This year, they’re expected to drive over $44 billion in retail sales and continue to climb. Yet, despite the initial excitement from tech industry insiders and early retail adopters, proximity marketing devices are still been slow to catch on.

Proximity marketing devices are small, battery-operated wireless devices that transmit Bluetooth signals to nearby smartphones. In the context of retail, these devices reach out to customers that have Bluetooth enabled and the right retail apps downloaded onto their phones.

This technology is already used by some of North America’s top retailers, including Macy’s, Target, Urban Outfitters, and CVS. Its continual rise in popularity is expected to help reinvigorate brick-and-mortar retailers, offering customizable shopping experiences to customers that can’t be replicated online.

Businesses everywhere, and of every type and size, now have a competitive edge.

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Proximity Marketing with GO is ideal for Brick-and-Mortar businesses seeking to attract customers traveling near their locations, increasing OFFLINE sales potential.

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